Katerina Kabanova

Lash Extension Training Course

A landing page that helps Marina Nemtsova sell her lash extension course to beginners.

“Katerina captured my style 100%. She asked so many thoughtful questions and even reworked the colours until they were just perfect.”

Marina Nemtsova · Lash artist and trainer
The lash extension course landing page on a laptop and a phone
Type
Client project
Role
UX/UI Designer
Tools
Figma
Year
2026
Outcome
Delivered & approved by the client

Project brief

A woman holds a tray of lash extensions up to her face, one eye closed to show her lashes

The client

Marina Nemtsova is a lash artist and trainer who needed a landing page to promote her lash extension training course and attract new students.

The brief

The client asked for a page that presents her course and shows her experience, so that new students choose to enroll.

Client requirements

  • Business goal

    • Promote and sell the training course

  • Key selling points

    • Experienced instructor
    • Practical training with models
    • Certificate of completion
    • Ongoing instructor support
    • 20% discount on materials

  • Visual direction

    • Stylish
    • Airy
    • Bright
    • Aesthetic

  • Preferred colors

    1. Pink
    2. Yellow
    3. White
    4. Gray
    5. Black

Problem & goal

The problem

The course had strong selling points, but no single page showed them together and gave people a reason to trust the trainer.

The goal

Design a page that earns visitors’ trust and leads them to the application form.

Key decisions

  1. Need: A course that looks active

    Modern design choices, such as bold condensed type and a bright color palette, make the course look active from the first screen.

    From the research“An outdated website makes it unclear whether the course is still active”

    The first screen: BASIC COURSE in large letters on pink, the client in a light blue suit, a ticker of course benefits

  2. Need: Building trust in the instructor

    A short introduction from the client comes first, and the facts that matter most follow in large numbers.

    From the research“Detailed information about the instructor builds trust”

    About me: the trainer’s introduction above four stars with 6+ years of experience, 500+ happy clients, 100% continue in the field and a 5.0 average rating

  3. Need: Seeing what the training looks like

    Photos from the course show students working on models and the lashes they finished.

    From the research“Real photos of the training process show that the course is genuine”

    Students’ work: photos of students working on models and of their finished lash sets

  4. Need: Hearing from people who took the course

    Each review comes with the student’s name and photo, so future students see a real person behind the words.

    From the research“Reviews from past students serve as social proof”

    Reviews: pink cards with students’ words, five stars and their names

Process

Research

Competitive analysis

I analyzed three local lash extension training websites to see how they present their courses and what makes a visitor trust them.

What worked

  • Detailed information about courses and instructors helped build trust
  • Real photos of the training process showed that the courses were genuine
  • Certificates, student work, and reviews provided social proof
  • Course benefits and training options were clearly presented
  • Contact details and application forms were easy to find

What didn’t work

  • Information was hard to scan, and key details were difficult to find
  • Some websites looked outdated, making it unclear whether the courses were still active
  • Some websites looked careless and full of mistakes, which didn’t match the high price of the course

The sites that built trust showed real photos, student work and reviews. The weaker ones looked dated, and their information was hard to find. This led me to two priorities: a clear page structure and a modern look that shows the course is active.

Structure

Page structure

I ordered the sections from the research findings and the client’s requirements, as the path a future student takes from first look to application.

Prototype

Wireframes

Visual Design

Visual style

The style grew out of the client’s existing identity: her pink and yellow, with bold condensed headlines. We reworked the palette together until it felt right to her. White became a soft cream, and a deep wine was added for details that need contrast on pink, like thin lines.

Typography

Colors

  • A local lash extension training website
  • A second local lash extension training website
  • A third local lash extension training website
  1. Course introduction
    1. HeaderLogo, navigation, CTA
    2. HeroMain offer, key message, CTA
    3. About the trainerExperience, approach, credibility
    4. Course benefitsKey benefits, reasons to enroll
  2. Plans
    1. Training plansCourse options, pricing
    2. Additional benefitsExtra benefits included with every plan
  3. Student experience
    1. Student workExamples of students’ results
    2. ReviewsStudent feedback
  4. Questions & application
    1. FAQCommon questions and answers
    2. ApplicationCourse application form
    3. ContactsContact details
  1. First pass
    First pass: the whole landing page as a rough wireframe
  2. Second pass
    Second pass: the whole landing page wireframe, more detailed
  3. Final wireframe
    Final wireframe of the whole landing page
  • Bebas NeueHeadlines: bold and modern
  • InterBody text: easy to read
  • #FE4394
  • #FFFB94
  • #FBF7E0
  • #7A0031
  • #1F1F1F

Final design

The approved desktop landing page, top to bottom
Scroll inside the screen
The approved mobile landing page, top to bottom
Scroll inside

Client feedback

“Everything is so clear, well-structured and incredibly beautiful. Katerina captured my style 100%. The design suits me perfectly! She asked so many thoughtful questions to get everything right, and even reworked the colours until they were just perfect. I'm already in love with the result!”

Marina Nemtsova · Lash artist and trainer

Reflection

What I learned

Working with a real client taught me to ask questions early and listen closely. The client had a strong style of her own, and we reworked the palette together until it felt right to her. I learned to keep a client’s style and still make the page easy to read.

What I’d improve

Looking back, I would add subtle interactions and animations to make the landing page more engaging.

Next steps

Next, I would test the page with people who are thinking about the course: can they find the plans and the application form without help? What they stumble on would shape the next version.